Woman with long black hair, sitting on a white chair, wearing a sleeveless white top, resting her head on her hand, smiling softly, against a plain white wall.
A young woman with long dark hair sitting on a white chair, resting her face on her hand, wearing a sleeveless white dress against a plain light-colored background.

Creative Director

About

13+ years of experience leading integrated content campaigns in advertising agencies.

I enjoy working with writers, designers, filmmakers and data teams to help global brands connect with real people, in ways that feel relevant and genuine for the world we live in.

Currently at VML Romania.
Previously at MRM//McCann.
Available worldwide.

Work

5 odd things I did for a living

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Also worth knowing

As a university lecturer in digital marketing, I’ve had the chance to support over 100 students as they explored their career paths in advertising.

I hold an MA Degree in Anthropology with a thesis on Human-Computer Interaction. That was before chatGPT, so I had to write that on my own.

In my spare time, I’m a big documentary filmmaking enthusiast and I love discovering how much I still have to learn about the world.

EXPERTISE

Creative Direction

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Copywriting

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Content strategy

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Brand experience design

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Integrated marketing

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Branded content

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Creative Direction • Copywriting • Content strategy • Brand experience design • Integrated marketing • Branded content •

Worked with

Collection of various brand logos in black and white, including Lidl, Pepco, Mastercard, Groupe Societe Generale, Fanta, Coca-Cola, KFC, Uber, Jägermeister, PlayStation, Durex, IKEA, Danone, Alpro, Beck's, and Ponderas Academic Hospital.

Awards

A black background with logos of various organizations and events in white text including Cannes Lions, Effie Europe, Eurobest, London International Awards, Clio Awards, Golden Drum, Webstock, Internetics, and Kyiv International Advertising Festival.

What others say

  • "When she was born, the Chinese Zodiac said she'll be Prime Minister. I am very disappointed"

    - Mother

  • "The only person who gets to the cinema 20 mins earlier to watch the ads"

    - Friend

  • "Still trying to understand what she does for a living"

    - Dad

  • “When I grow up I want to be just like her"

    - Ioana from high school

  • "Worth waking up at 7am to drink my coffee during her class"

    - Student who didn’t fall asleep

  • “She buys too many cinema tickets"

    - Wallet

  • "Can't steal her job yet, but slowly getting there"

    - AI