Smartree - 15UNDER15

Magazines and posters promoting the impact of education on vulnerable children in Romania, including a cover titled '15 Under 15' with shadowed silhouettes, and an array of photos and statistics highlighting social issues.

In a nutshell

Romania ranks first in the EU in early school dropouts, with 1 in 5 children leaving their studies before they turn 15. As a result, the current skills shortage in the labor market is only expected to worsen in the upcoming years.

Smartree, a key HR partner serving more than 300 companies in Romania, capitalized on the corporate sector's interest in tops and rankings and dropped its own list.

Smartree's 15UNDER15 did not showcase Romania's young elites, but the talents we miss. Documented by renowned award-winning Romanian photographers and social journalists, the magazine featured the narratives of 15 children who work under the legal age of 15, to support their families. The special edition reached the hands of executives right before the annual tax adjustment deadline, enabling companies to donate 20% of their profit tax to Smartree's partner NGO, Teach for Romania.

VML Romania 2024

Open booklet displaying the date November 15 and the word 'INTRODUCTION' in red font, with pages containing black text on a white background.
Open magazine on white surface, showing a page with a portrait of a person in a rural landscape, and text in a foreign language.
Open magazine with a photo of a girl in a red jacket looking at an art exhibit in a gallery.

Awards

Eurobest Awards 2024

Bronze Print & Publishing, Single-market Campaign

Shortlist Culture & Context, Corporate Purpose & Social Responsibility

Golden Drum Awards 2024

Golden Drum, One-Channel Drum, Print Publications

Silver Drum, Omni-Channel Drum, Content PR

Bronze, All Juries, Social Good, Profit Social Good

Shortlist Engagement, Creative Use of Media

London International Awards 2024

Bronze Best Use of Earned Media in B2B creativity

Cannes Lions 2025

Shortlist Publications for Good

Gerety Awards 2024

Shortlist Communication Cut - PR

Clio Awards 2024

Shortlist Print

Internetics 2024

Industry jury award - Special Trophy - Traiască capra vecinului