When Fanta launched flavour pouches that mixed with the content in the bottle, we invited our playful social media community to take part in a mixed-up game online, on Facebook, Snapchat and Instagram.

Mixing memes, funny questions and answers from influencers and their communities, we launched a crowdsourced branded board game, played in live streaming sessions and in real life.

Results:

60.000 likes, 39107 users engaged (20.62% users in the category)

24 x engagement compared to category daily average

the new Fanta Instamix packs out of stock in Romania

MRM//McCann Romania 2015