Fanta - Haunted Mansion

In a nutshell

Fanta wanted to own Halloween celebrations in Romania, through an experiential activation that would scare boredom away from Gen Z and inspire content creators’ playful spirit.

In 2023, we designed The Haunted Mansion, an interactive escape room in Bucharest where you had to solve mysteries and get the best time in the city, to qualify for spooky prizes and win invitations for the best Halloween Party in the city.

VMLY&R Romania 2023

A woman dressed as a witch wearing a black cape and hat, standing in a dimly lit room, holding onto an open door with multiple hands reaching out from behind it.
Fanta Haunting Mansion entrance with glowing yellow window and fiery doorway.
Person dressed as a witch in black cloak and top hat, holding a bottle, standing outside a gothic-style building illuminated by purple, yellow, and green lighting, with fog and shadows creating a spooky atmosphere.
Person dressed as a detective with a hat and trench coat stands in a dark room decorated with glowing spider webs illuminated by purple light.
A dining room illuminated with purple and pink lighting, featuring a table set with plates and glasses, a vintage portrait with candles, a piano in the background, and Halloween or spooky decorations like spider webs and branches.
A woman dressed as a maid in a vintage black dress with a white apron standing outside a large wooden gate decorated with cobwebs, illuminated by purple and orange lighting, with cobwebs in the scene and fallen leaves on the ground.
Indoor room decorated for Halloween with blue lighting, fake cobwebs, and spooky decorations. A woman in a costume and a photographer are present in the room.
A woman with long blonde hair, glasses, and a small lightning bolt tattoo on her forehead, holding a stick, standing in a room with purple and blue lighting, a chandelier, and an ornate door.
Reflection of a person in a mirror with a decorative frame, neon lights, a table with metallic objects, and a 'Fanta' sign in a dimly lit room with purple and blue lighting.