Băneasa Shopping City - Winter Sales campaign
In a nutshell
A fashion dilemma
What do you buy when you go shopping? Clothes that perfectly match your wardrobe, like they’ve always been there? Or crazy new styles that you’ve never tried before?
Solution
Băneasa Shopping City, the premium shipping mall in Bucharest, created an Instagram experiment to see what people like best, while promoting items on sale.
Geometry Bucharest 2018
Awards
KIAF 2018
1 x Silver for Retail & Public Services/Digital & Mobile
4 x Bronze for Use of Digital, Mobile & Social Platforms; Online & Mobile; Native Advertising și Fashion. Style. Clothing. Jewellery. Accessories; Digital & Mobile
Whitesquare 2018
1 x Shortlist for Digital & Social
Wow Done Awards 2018
2 x Bronze for Social & Influencer Marketing- Innovation in Social; Social & Influencer Marketing – Social Insight & Engagement; Industrial – Fashion. Style. Clothing. Jewelry. Accessories
1 x Shortlist for Marketing & Digital Communication – Creative Data